Coke was looking for new ways to make fans out of younger
generations that aren't sucking down as much soda anymore.
With Coke Creations we introduced Gen Z to limited edition flavors,
the likes of which the world had never seen: like the taste of dreams.
Coke was looking for new ways to make fans out of younger generations that aren't sucking down as much soda anymore.
With Coke Creations we introduced Gen Z to limited edition flavors, the likes of which the world had never seen: like the taste of dreams.
First we created intrigue with found footage videos of dreams leaking into the real world.
We revealed the product with a video that spoke to the senses, followed by some hardworking content.
Each limited edition Coke Creation comes with a unique AR experience you unlock when you scan the can.
For Dreamworld, we partnered with DRESSX to create a dreamy digital wardrobe you could download
and wear. We hyped the collection with its own surreal runway content.