League of Legends is a billion dollar video game franchise, with an
expanding universe that has spawned high stakes tournaments,
endless merch, and even an emmy award winning show.
No wonder why Coke Creations set its sights on partnering
with LoL to launch Coca-Cola Ultimate—the first Coke that
lets you become the hero.
League of Legends is a billion dollar video game franchise, with an
expanding universe that has spawned high stakes tournaments, endless merch, and even an emmy award winning show.
No wonder why Coke Creations set its sights on partnering with LoL to launch Coca-Cola Ultimate—the first Coke that lets you become the hero.
Throughout the campaign we tied our product to Nexus crystals, some of the most
recognizable (and brand safe) iconography in LoL. First we teased fans with what's to come.
Throughout the campaign we tied our product to Nexus crystals, some of the most recognizable (and brand safe) iconography in LoL. First we teased fans with what's to come.
Then came the actual product reveal. Most of the comments were along the lines of, "Finally, a drink for virgins."
For our major mic drop moment, we made an experiential film that mimicked video game cinematics.
When you scan your picture into the Ultimate You experience, your face is seamlessly mapped onto
the protagonist of the film. Below you'll see what it looks like with a handsome face like mine.
For our major mic drop moment, we made an experiential film that mimicked video game cinematics.
When you scan your picture into the Ultimate You experience, your face is seamlessly mapped onto the protagonist of the film. Below you'll see what it looks like with a handsome face like mine.
Using emotes to taunt your opponents is one of the funniest aspects of the game,
so we built an emote lens for Instagram so you can see yourself as one in IG Stories.
We also dropped other goodies like in-game missions, emotes, and more that could
be accessed by the QR code on any can. This video reminded fans to keep scanning.
We also dropped other goodies like in-game missions, emotes, and more that could
be accessed by the QR code on any can. This video reminded fans to keep scanning.
We also dropped other goodies like in-game missions, emotes, and more that could be accessed by the QR code on any can. This video reminded fans to
keep scanning.
We also dropped other goodies like
in-game missions, emotes, and more that could be accessed by the QR code on any can. This video reminded fans to keep scanning.